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I think we can all agree by now that branding ≠ I think we can all agree by now that branding ≠ logo design. In fact, the logo is only a small part of the process. ✨Branding is a holistic process to help you communicate your values, connect with your ideal clients and distinguish your business from its competitors.✨ Think about some of your favorite companies and you’ll see why branding matters. They’re recognizable because their branding is consistent and their values are clearly communicated, right? That’s branding done the right way. Here are 3 ways effective, strategic branding can help your business: 1️⃣ 𝗜𝗧 𝗛𝗘𝗟𝗣𝗦 𝗬𝗢𝗨 𝗙𝗜𝗡𝗗 𝗠𝗢𝗥𝗘 𝗦𝗢𝗨𝗟-𝗔𝗟𝗜𝗚𝗡𝗘𝗗 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 The first is the most obvious, but it’s often overlooked. Who do you want to work with? Branding your business means giving it a visual representation that can attract soul-aligned clients. The right brand can work for you, connect you with potential clients and guide them towards working with you in a meaningful way. 2️⃣ 𝗜𝗧 𝗪𝗜𝗟𝗟 𝗠𝗔𝗞𝗘 𝗬𝗢𝗨 𝗘𝗫𝗖𝗜𝗧𝗘𝗗 𝗔𝗡𝗗 𝗣𝗥𝗢𝗨𝗗 𝗢𝗙 𝗬𝗢𝗨𝗥 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 How do you feel about your brand right now? Are you excited and proud to share your website with a potential client? Or does it make you cringe a bit? The right brand design will give you confidence in your business and mission. Your brand and website are your online home. You want it to feel like you! I love when I work with a client and they are just beaming afterwards because their brand perfectly represents their unique business and process. 3️⃣ 𝗜𝗧 𝗖𝗥𝗘𝗔𝗧𝗘𝗦 𝗔𝗪𝗔𝗥𝗘𝗡𝗘𝗦𝗦 𝗢𝗙 𝗬𝗢𝗨𝗥 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 Hence is good for marketing. A strong visual identity allows clients to recognize your business and connect your brand with the outcomes that they desire. All your marketing efforts should always be supported by using consistent branding. Your tone of voice and visual identity design should be steady and unchanging. This lets your audience develop a sense of who you are, what your brand is all about, and also greatly improves brand equity in the long run. ⬇️ If you are ready to level up your brand game and and zone in on your uniqueness, I have 1️⃣ spot left for you in October 📩
If that is something you’ve been wondering about If that is something you’ve been wondering about too, read below 👇🏼👇🏽👇🏾👇🏿 Sooo let’s have a good chat about branding a bit. I know that it’s a buzzword and that the internet is abuzz with all the branding tidbits and know-hows. I’m sure you already know how important it is to have the right branding for your business, and you know it’s definitely more than just a logo. ➡️ Here’s the truth: everything that reflects who you are, what your business is about and the people you’re trying to reach is what needs to go into your branding. I know you don’t just want good visuals, you want a soul-turning brand that deepens the connection with your clients. You want impact. 💯 In order to brand the right way you’ll need to ensure that your logo, color palette, brand voice and typography are cohesive across your platforms. ✨This helps you to be instantly recognizable to your audience.✨ Here’s the secret: having that soul-turning, action inducing kind of branding also applies to the in-between stages of your business – AKA the programs you offer that help to increase your impact and income. 🤯 I know, it’s definitely the overlooked side of branding. But you don’t have to miss the opportunity to showcase your brand in a professional way. 𝘼𝙣𝙮𝙩𝙝𝙞𝙣𝙜 𝙩𝙝𝙖𝙩 𝙮𝙤𝙪𝙧 𝙖𝙪𝙙𝙞𝙚𝙣𝙘𝙚 𝙞𝙣𝙩𝙚𝙧𝙖𝙘𝙩𝙨 𝙬𝙞𝙩𝙝 𝙨𝙝𝙤𝙪𝙡𝙙 𝙗𝙚 𝙥𝙧𝙤𝙥𝙚𝙧𝙡𝙮 𝙗𝙧𝙖𝙣𝙙𝙚𝙙, 𝙩𝙝𝙖𝙩’𝙨 𝙗𝙧𝙖𝙣𝙙𝙞𝙣𝙜 𝙙𝙤𝙣𝙚 𝙩𝙝𝙚 𝙧𝙞𝙜𝙝𝙩 𝙬𝙖𝙮. That’s exactly why I created ✨ The Launch Branding Package and ✨ The Branded Marketing Package. So you can always be sure to have every piece of your brand experience perfectly cohesive and curated. As always, my DMs are open if you have any questions about the new packages 🤩
It’s so easy to make beautiful and meaningful br It’s so easy to make beautiful and meaningful brands when you work with dream clients! ✨ @thematchmakercopywriter is an incredibly talented copywriter and I am so grateful that she trusted me with her business 😍 If you ever need someone to write your website copy she’s your go-to girl (go check my website and see for yourself!) 🤍🤍🤍 “Maria is such a gift to my business. It's not easy for me to trust someone with my brand, but I was so at ease with her that I could let go as she brought my vision to life. She is incredibly intuitive and talented. She understood what I wanted my brand to represent and executed it perfectly. I feel like I'm putting my best foot forward in my business and that's empowering for me. She knows her stuff! She's also flippin' warm and hilarious. I gained a friend in the process. “ If you love this brand as much as I do, let me know in the comments!
𝙒𝙝𝙖𝙩’𝙨 𝙩𝙝𝙚 𝘿𝙁𝙔 𝙒𝙝𝙖𝙩’𝙨 𝙩𝙝𝙚 𝘿𝙁𝙔 𝙇𝘼𝙐𝙉𝘾𝙃 𝘽𝙍𝘼𝙉𝘿𝙄𝙉𝙂 𝙋𝘼𝘾𝙆𝘼𝙂𝙀? Glad you asked! This is my newest signature offer that is geared specifically towards coaches and service providers that are in the process of launching a new course/program/mastermind (basically anything that you can plan a lunch around!) Let’s be honest, launching is a massive task. 🤯 I can already see your to-do list growing alarmingly, because every day something else you didn’t think of comes up. ➡️ You need to write the copy for your captions and your email sequence + set up your funnels + set up all the tech behind the webinar + prepare and write your freebie + engage with your audience and prepare them for your offer. And on top of that you need to think about and design all the materials you need for your launch = spending countless hours in Canva scrambling to create graphics and in the end not even being happy with the end result (why does the template always look better than your design anyway?) Like seriously how can you do that alone? I mean, you’re badass so you definitely could. But I guarantee you that you will: ❌ end up feeling overwhelmed and stressed out = feeling unproductive in your launch ❌ end up scrambling graphics at the last minute because you didn’t think about all the assets that you actually need ❌ not be able to bring your high energy to your launch because you didn’t take care of yourself so you don’t have anything left to give ❌ end up being unsatisfied because you could have handled-things-better to make your launch more successful That’s exactly why I created this package so you can: 💚 stay in your zone of genius and do the stuff that actually move the needle in your business 💚 save yourself the frustration and the overwhelm of last minute Canva graphics 💚 get back precious hours of your time to pop a bottle of wine with your SO and watch your favorite TV show. If you’re ready to say 👋🏼👋🏼 to those overused Canva template and pump some adrenaline into your next launch with DFY design, drop a 🍷 in the comments!
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