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I can’t tell you how many times I’ve heard peo I can’t tell you how many times I’ve heard people say that branding when done the right way changed their business for the better.⁠⠀ ⁠⠀ Here’s the tea (um, or you can say almond milk latte).⁠⠀ ✨ It doesn’t matter how many Canva templates you work with, at some point you’ll come to realize that your business goals are connected to your branding and Canva can only take you so far.⠀ ⁠⠀ You know, there are 3 things that are holding you back from your desired launch results.⁠⠀ ⁠⠀ 1️⃣ You’re not standing out from your competitors⁠⠀ ⁠⠀ Launch branding is more than pretty visuals. You need solid strategy to differentiate you from the competition. That means visuals that communicate your unique offer, highlights your value and resonates with your audience.⁠⠀ ⁠⠀ 2️⃣ You’re not prioritizing your launch branding⁠⠀ ⁠⠀ You invested in a full-on rebrand for your business, but the rebrand ended with your website. Your launch branding is also a necessary investment. When the program and the business’s branding aren’t aligned it can be confusing to your dream clients, and that will cost you more.⁠⠀ ⁠⠀ 3️⃣ Your branding and outcome don’t match⁠⠀ ⁠⠀ Yes, having amazing visuals is great, but your brand also needs to connect with your audience on a deeper level. Attracting your prospective clients is only the starting point, we want them to be fully connected and invested in your business.⁠⠀ ⁠⠀ ✨ I know that you want results. You want the kind of results that showcases your authority as a coach, increases your impact and builds your bank account.⁠⠀ Those kinds of results will@be found in having your launch branded by a professional (🙋🏻‍♀️) who is able to take your vision and make it a point of connection with your dream clients. ⁠⠀ What do you say to that? Are you ready to give them soul-turning branding that wins them over?⁠⠀ ⁠⠀ Let’s hop on a call to talk about it. [link in bio]
𝟰 𝗠𝗜𝗦𝗧𝗔𝗞𝗘𝗦 𝗬𝗢𝗨 𝟰 𝗠𝗜𝗦𝗧𝗔𝗞𝗘𝗦 𝗬𝗢𝗨'𝗥𝗘 𝗠𝗔𝗞𝗜𝗡𝗚 𝗪𝗜𝗧𝗛 𝗬𝗢𝗨𝗥 𝗟𝗔𝗨𝗡𝗖𝗛 𝗚𝗥𝗔𝗣𝗛𝗜𝗖𝗦⁠ [save this for later] ⁠ 1️⃣ 𝗧𝗵𝗲𝘆'𝗿𝗲 𝗵𝗮𝗿𝗱 𝘁𝗼 𝗿𝗲𝗮𝗱⁠⁠ The most important principle of good design is so obvious yet often overlooked: make sure your text is easy to read.⠀ ❕Don’t overdo it with fancy typefaces that might look pretty, but ultimately will detract from legibility. ❕Make it readable in a way that your ICA scrolling fast down their feed will be able to grasp the message. 2️⃣ 𝗬𝗼𝘂'𝗿𝗲 𝘂𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗿𝗼𝗻𝗴 𝗰𝗼𝗹𝗼𝗿𝘀⁠⁠ The choice of colors is essential, since different colors evoke different feelings. As you start your designs, think about what feelings you want to evoke. Once you have a sense of your desired mood and effects, you can play around with the color palette. Keep in mind that: ❕The colors set the tone and mood more than any other element in the design. ❕Different color hues are perceived differently. ❕The same color used in differen palettes will have a different impact on the viewer. ❕Color contrast is basically responsible for the legibility of the text and design elements in the composition. The more contrasting design elements are from each other, the better the readability. 3️⃣ 𝗬𝗼𝘂'𝗿𝗲 𝘂𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗿𝗼𝗻𝗴 𝗳𝗼𝗻𝘁𝘀⁠ ⁠Much like color, typography conveys mood and tone, sometimes more powerfully than the copy itself. When choosing a font, think about the desired tone of your words. How would you like the viewer to perceive your message?⠀ ⠀ ❕A combination of fonts is acceptable, as long as you keep the aesthetics of the design and remember to not use more than 3 different fonts. 4️⃣ 𝗬𝗼𝘂'𝗿𝗲 𝗻𝗼𝘁 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 Strive for consistency with your graphics and your overall brand presence. ❕Use brand colors, fonts, design elements. ❕Design in the same style, or use the same layouts to create your launch graphics. To sum it up: ✅ If your graphics look and feel cohesive and related, the users will start to form a clearer understanding of your brand in their minds. ❌ If your graphics look and feel different every time, they will have no clue of what to expect from you. Was this helpful? 👇🏼👇🏾
𝙏𝙃𝙀 𝙈𝙊𝙎𝙏 𝘾𝙊𝙈𝙈𝙊 𝙏𝙃𝙀 𝙈𝙊𝙎𝙏 𝘾𝙊𝙈𝙈𝙊𝙉 𝙎𝙏𝙍𝙐𝙂𝙂𝙇𝙀𝙎 𝙒𝙄𝙏𝙃 𝘽𝙍𝘼𝙉𝘿𝙄𝙉𝙂 𝘼𝙉𝘿 𝙃𝙊𝙒 𝙏𝙊 𝙊𝙑𝙀𝙍𝘾𝙊𝙈𝙀 𝙏𝙃𝙀𝙈⁠ 🔖[save this for later]⁠ ⁠ ➡️ 𝗖𝗥𝗘𝗔𝗧𝗜𝗡𝗚 𝗔 𝗖𝗢𝗡𝗦𝗜𝗦𝗧𝗘𝗡𝗧 𝗕𝗥𝗔𝗡𝗗 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘⁠ ⁠ You have a few logos and maybe even your brand colors and fonts but when it comes to creating your marketing assets, your brand is all over the place.⁠ ⁠ SOLUTION: set up a series of pre-made materials with your brand elements: client proposals, welcome kits, IG graphics, newsletter banner, Pinterest graphics (or have a designer made them for you 🙋🏻‍♀️).⁠ Here's how:⁠ 1. Figure out all the steps you have in your client experience⁠ 2. List all the marketing materials that you need⁠ 3. Create a branded copy for every item⁠ 4. Duplicate them every time you need a new copy to send out to clients, or post on social media.⁠ ⁠ ➡️ 𝗬𝗢𝗨 𝗗𝗢𝗡'𝗧 𝗙𝗘𝗘𝗟 𝗖𝗢𝗡𝗙𝗜𝗗𝗘𝗡𝗧 𝗔𝗕𝗢𝗨𝗧 𝗬𝗢𝗨𝗥 𝗕𝗥𝗔𝗡𝗗/𝗪𝗘𝗕𝗦𝗜𝗧𝗘 𝗦𝗢 𝗬𝗢𝗨 𝗝𝗨𝗦𝗧 𝗣𝗥𝗘𝗧𝗘𝗡𝗗 𝗬𝗢𝗨 𝗗𝗢𝗡'𝗧 𝗛𝗔𝗩𝗘 𝗢𝗡𝗘⁠ ⁠ You DIYed your brand/website in the first stage of your business and now that your business has grown it feels sloppy and unprofessional.⁠ ⁠ SOLUTION: it’s probably time to hand it over to a pro, so that you can take that task off of your plate, make your brand look professional and trustworthy and finally feel more confident enough to start getting bigger clients⁠.⁠ ⁠ ➡️ 𝗬𝗢𝗨 𝗗𝗢𝗡'𝗧 𝗙𝗘𝗘𝗟 𝗔𝗟𝗜𝗚𝗡𝗘𝗗 𝗪𝗜𝗧𝗛 𝗬𝗢𝗨𝗥 𝗕𝗥𝗔𝗡𝗗 𝗔𝗡𝗬𝗠𝗢𝗥𝗘⁠ ⁠ Since you started your business a lot has happened and you both evolved in the process, so now your initial brand doesn't align with your current vision of your business.⁠ ⁠ SOLUTION: always go back to your branding foundations. Ask yourself: what is your mission? What are your values? What is the purpose of your business? Who does it help and how?⁠ You want your brand to exude all those elements that are so important for you and also you want it to be relatable to your ideal client.⁠⠀ [i.e.: if you target female entrepreneur in the beauty industry, you probably don't want your brand to be minimal, strong and bold, with lots of reds and black colors].⁠ ⁠ Are you struggling with one (or more) of these?
Let me introduce you to the analytical side of my Let me introduce you to the analytical side of my brain. You probably don’t remember this, but I studied Economics before pivoting to branding.⁠⠀ ⁠⠀ Do you know what happens when you combine a knack for analysis and innate creativity?⁠⠀ ⁠⠀ You get a brand strategist and web designer who knows how to not only create stunning designs, but help you build a magnetic brand with forward-thinking strategy.⁠⠀ ⁠⠀ I want to help you understand how you can go from DIY mayhem to high-end, cohesive launch branding for your offer. Because this is a pivot for you as well.⁠⠀ ⁠⠀ 🔥 I’ll handle the design aspect of your launch so you can smash all your income goals without feeling stressed and overwhelmed. 🔥 And yes, you can also finally give the peace sign to those overused DIY templates, they weren’t helping you to stand out anyway.⁠⠀ ⁠⠀ Rumor has it that if you simply build your brand the clients will come. Here’s the thing, it will only work when there's an effective strategy behind it.⁠⠀ ⁠⠀ 𝗪𝗶𝘁𝗵 𝘁𝗵𝗶𝘀 𝗽𝗮𝗰𝗸𝗮𝗴𝗲, 𝗜 𝗽𝘂𝗹𝗹 𝗼𝘂𝘁 𝘁𝗵𝗲 𝗯𝗲𝗹𝗹𝘀 𝗮𝗻𝗱 𝘄𝗵𝗶𝘀𝘁𝗹𝗲𝘀 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗹𝗮𝘂𝗻𝗰𝗵 𝘄𝗶𝘁𝗵 𝘃𝗶𝘀𝘂𝗮𝗹𝘀 𝘁𝗵𝗮𝘁 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝘃𝗮𝗹𝘂𝗲.⁠⠀ ⁠⠀ What you’ll get with this launch branding package is strategy, visuals and a lot more peace of mind.⁠⠀ ⁠⠀ Think about it, with my design expertise you can...⁠⠀ ⁠⠀ 🌈 Launch with confidence because you know you will stand out from the competition.⁠⠀ ⁠⠀ 🌈 Have consistent branding throughout your platforms and be instantly recognizable to your dream clients.⁠⠀ ⁠⠀ 🌈 Hit all your launch goals effortlessly because you acted like a real CEO and outsourced to a professional.⁠⠀ ⁠⠀ 🌈 You can have everything you need to successfully launch your next course or program. From slide decks and workbooks to Facebook group headers and ad graphics.⁠⠀ ⁠⠀ Remember I said I’ll be helping you go from DIY branding burnout to launch?⁠⠀ ⁠⠀ Well, think about what your launch goals are and let’s get this show on the road!⁠⠀ 👉 Click the link in my bio to book your free call
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